Laco is winner of the iF DESIGN AWARD 2017

Pforzheim, 03.02.2017 –Laco is winner of this year’s iF DESIGN AWARD,a world-renowned design prize.

A Laco pilot watch with dial design in type A was awarded in the discipline “product”, category “watch and jewellery”. Each year, Germany’s oldest independent design organization, Hannover-based iF International Forum Design GmbH, organizes the iF DESIGN AWARD.

Almost 90 years ago, the success story of the watch company Laco in Pforzheim, Germany known for their pilot watches, began. Therefore, it is no surprise that Laco convinced the 58-member jury, consisting of independent experts from all over the world with its classical pilot watch with a straight and unique design. The competition was intense: over 5.575 entries were submitted from 59 countries in hopes of receiving the desired seal of quality.

About the Laco watch manufacture

In 1925 Laco, founded by Frieda Lacher and Ludwig Hummel, began the watch production in Pforzheim as family business. Hummel expanded the manufacture with the production of high quality watch movements with his untiring eagerness and produced many watches that became classics of their time.

On the pilot’s wrist

Laco gained first prominence as one of the five licensed companies that produced the legendary 55 mm Beobachtungsuhr in the 40’s and had a decisive influence on the typical design. The distinctive features are strong numerals, hands and indices on a dark dial. The accuracy of those watches, important for the aviation, should not be forgotten. Prime aim of the design was the good and fast readability for the pilots, even by night. Until today, Laco plays a pioneer role on the market of aviator watches and keeps the myth with a collection of aviator replicas and new models alive.

In addition to the traditional pilot watches, Laco also works on navy watches and other typical models with a small but constantly growing team and is continuously extending its national and international clientele.


Since over 60 years, the iF DESIGN AWARD has been recognized as an arbiter of quality for exceptional design. The iF label is renowned worldwide for outstanding design services, and the iF DESIGN AWARD is one of the most important design prizes in the world. Submissions are awarded in the following disciplines: Product, Packaging, Communication and Service Design, Architecture and Interior Architecture as well as Professional Concepts. All awarded entries are featured on the iF WORLD DESIGN GUIDE, in the iF design app and are displayed at the iF design exhibition Hamburg.

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